Triangle handed PR duties for Belong
Care provider Belong has appointed Triangle PR to handle public relations for its portfolio of community villages.
Providing specialist dementia support with a ‘person-centred’ approach these villages offer a range of flatted accommodation in which residents can lead independent lives.
Belong also provide a range of services to existing communities through its domiciliary care service and by opening up village facilities to the public – a multifaceted approach which Triangle have been tasked with communicating.
Tracy Paine, Belong’s operations director, said: “Triangle have demonstrated a good understanding of the issues involved in the care sector, and how the Belong model differs from traditional care home providers. Having seen the positive press coverage they are able to secure in our key target media, we had absolutely no hesitation in appointing them to handle our PR activity.”
Triangle MD, Chris Hamer, comments: “We’re delighted to be working with Belong and helping to communicate the vital role the villages play in improving the lives of older people. At a time when some operators in the care sector have attracted adverse publicity, it’s refreshing and rewarding to be involved with an organisiation, like Belong, which truly focuses on what’s best for an individual at the time in their life they most need it.”