Television ad revenues hit all-time record
TV ad revenues hit an all-time record of £4.36bn in 2011, driven by the entry of 887 new and returning advertisers, according to research compiled by TV marketing body Thinkbox and Nielsen Media Research.
These included Google, Ann Summers and Jimmy Choo which all launched multi-million pound advertising camapigns last year, boosting year on year revenue in the UK by 2.2%.
They were joined by a healthy 887 new and returning advertisers; including Google has its own in-house ad department, Creative Labs, and has increased its UK ad spend seven fold in the past three years.
It represents a dramatic change in strategy for the search giant, which has been slow to get involved in the medium before, but which now accounts for nearly a quarter of its £22.5m UK brand and advertising spend.
Thinkbox chief executive Tess Alps, said: “The strength of linear TV advertising investment reflects commercial TV's record viewing and the further acknowledgement by advertisers of its ability to create business profit.”