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By The Drum Team | Editorial

March 7, 2012 | 1 min read

Santander is launching a new ad campaign with Euro RSCG London, promoting its 123 current account.

Featuring the tagline 'Save when you spend', the campaign looks at how no matter what a person is doing, they are saving with the account.

The agency said: “Our "Save When You Spend (+ save when you don't)" campaign sees a new creative style and tone for the brand, focusing its communications on real people and their everyday realities.”

Santander is using this ad to take a step away from the corporate identity which is usually promoted in its campaigns.

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