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Mamas & Papas appoint One iota for eCommerce


By The Drum Team, Editorial

March 7, 2012 | 2 min read

Mamas & Papas have appointed One iota to handle its eCommerce for mobile, tablet and Facebook shoppers.

One iota has been asked to create a mobile website which offers customers key functionality such as access to the entire product range on the go, locating their nearest store, reading customer reviews and ordering online. The agency will then create a tablet optimised website, Facebook commerce and iPhone application over the next few months.

Rob Jennings, eCommerce director at Mamas & Papas, said: “Technology continues to play a key part in our operations – currently twenty percent of website visitors access our site via their mobile and we expect this trend to at least double in the next 12 months. In line with smartphone growth in the UK, we know that mobile sales will form a significant proportion of our sales in years to come; particularly as it is so relevant to our industry in which busy parents increasingly want their digital experience ‘on the go’ through devices that are suited around their lifestyle.”

Damian Hanson, CEO of One iota, added: “Mamas & Papas is a world-class ‘superbrand’ and we’re thrilled to be working with the company. The team has a strong desire to invest in its valued customers and we look forward to supporting their customer-centric approach by fusing social, mobile and local technologies to drive loyalty and revenue.”

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