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Ideal Home Show launches smartphone app with Black Pepper Software

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By The Drum Team | Editorial

March 7, 2012 | 1 min read

The Ideal Home Show has unveiled a smartphone app, available on both iPhone and Android platforms, which will provide location based information and show offers.

Developed by the Ideal Home Show in partnership with West Midlands based Black Pepper Software, the app – which can be downloaded from the website - provides floor plans, as well as exhibitor news and a live schedule highlighting the most up to date timetable of workshops and events.

Robert Nathan, groups marketing manager of the show organiser, Media 10, said: “We have designed this App to make our visitors’ experience as simple and smooth as possible.

“Many of our visitors now carry smartphones so it makes sense to interact with them and provide show information directly into their hands. We want to make the experience even more interesting for visitors and more interactive for exhibitors.”

The show runs from 16 March until 1 April at London’s Earls Court.

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