IAB Affiliate Marketing Council unveils consumer transparency framework for publishers and affiliates


By The Drum Team, Editorial

March 7, 2012 | 1 min read

IAB Affiliate Marketing Council has today unveiled a revised Privacy and Electronic Communications Regulations (PECR), to provide guidance for on affiliate marketing.

The framework aims to provide publishers with the information they need to comply with the new ePrivacy rules and looks at: the Affiliate Marketing Consumer Transparency Framework and what to consider; what you need to do to conduct cookie audits; and the background to the new law.

Nathan Salter, chair of the IAB’s Affiliate Marketing Council legislation committee and chief operating officer at OMG, said: “Straight forward practical guidance should mean that transparency is easier to address and implement.

“At the heart of the new law is the need to help consumers gain a greater understanding of how online works. The IAB Affiliate Marketing Council’s consumer transparency framework is an important step to help making that happen.”


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