FRUKT acquired by Interpublic Group
Creative music and entertainment agency FRUKT Limited has been sold to global marketing group Interpublic, which will see FRUKT joined Octagon Entertainments.
The deal saw Green Square act as advisor to FRUKT, which expects to be able to fast tract its international growth and diversification strategy into broader entertainment sectors as a result.
Tony Walford, partner for Green Square, commented: “Given FRUKT's market position there was obviously a lot of interest from potential acquirers. We enjoyed working with everyone at FRUKT and were delighted to be able to complete the transaction with Octagon, a business which clearly represents an excellent fit and will greatly assist FRUKT's future growth on the global stage."