Edinburgh

Freshwater Scotland picks up a hatrick of tourism briefs

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By The Drum Team, Editorial

March 7, 2012 | 2 min read

The Loch Lomond Arms, a new hotel due to open in July following a £2.7m investment by owner Luss Estates, has appointed Freshwater Scotland to handle its PR.

The appointment will see the Scottish team, based in both Glasgow and Edinburgh, work with the agency’s creative team in Cardiff to provide an integrated marketing and communications service, including brand development and design.

Freshwater has also been handling promotional duties for The Edinburgh Tourism Action Group's (ETAG) annual conference. The agency has been working to raise the profile of ETAG and the launch of the Edinburgh 2020 Tourism Strategy that went out at the end of January. Following this, Freshwater was commissioned to continue to work as part of a media relations, public affairs, design, print and brand development programme to take the strategy forward.

Finally, Freshwater Scotland will also promote the five-star Glasshouse Hotel in Edinburgh’s city centre, which is part of boutique hotel group The Eton Collection.

Robyn Glynne-Percy, Director at Freshwater Scotland, said: “We’re really excited about being appointed to handle all three new accounts, which are a testament to our expertise in the travel, tourism and food and drink sectors.

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