Five of top 20 ranked global meaningful retailers come from the UK
Research from MPG Media Contacts and Havas Media’s Meaningful Brands framework has found that five of the top 20 ranked meaningful retailers are based in the UK.
Marks & Spencers, top of the UK list, came sixth in the global rankings, followed by Sainsbury’s which came seventh. This was followed by Tesco, which ranked eleventh, John Lewis at fifteen and Waitrose at twenty.
Based on a global analysis of 50,000 people across 14 countries and 300 brands, including 57 retail brands, it was found that people in LATAM and Asia Pacific showed the highest levels of brand attachment towards retail, while people in the UK and Europe in general have lower levels of attachment to brands.
Kate Cox, MPG’s head of strategy in the UK, said: “It’s clear that the retail sector still has plenty of opportunity to leverage untapped areas.
“Retail brands must understand how the relationships between our personal lives and our communities are entwined. True meaningful retail brands will be the ones who embark on, and communicate a strategy that offers positive solutions to the unique set of personal and collective demands and expectations. Being a retailer requires a lot more understanding of our personal lives and our relationship with our communities than it used to.”