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Anti-poverty charity lays claims against London Olympic 2012's official sports wear brand Adidas


By The Drum Team | Editorial

March 7, 2012 | 1 min read

A campaign against London Olympics 2012’s official sportswear brand Adidas, as well as Puma and Nike, has begun by anti-poverty charity War on Want, which claims that the sportswear brands should be removed from the Games, accusing them exploiting their worked through ‘slavery’.

A new report claims that Adidas workers in Bangladesh, who produce clothes for the brand, are being paid less than minimum wage.

Claims of illegal working hours, bullying and violence by Adidas factory managers are also leveled at the brand within the ‘Race to the Bottom’ report.

Greg Muttitt, campaigns and policy director at the British anti-poverty charity War on Want, said: “Adidas aims to boost market share and profits through its sponsorship as the official sportswear partner for the London Olympics. But its factory employees’ wages and conditions in Bangladesh remain at rock bottom. Investors reading Adidas' results today should also look at their 74p a day bottom line, and demand an end to wage slavery by the company.”

At the time of writing The Drum was awaiting a response from Adidas.

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