Channel 4 Drum News London

Willie's Cacao receives new Brand Opus packaging and identity as it expands chocolate range


By The Drum Team | Editorial

March 6, 2012 | 1 min read

Premium chocolate maker Willie’s Cacao has released redesigned packaging for its range having launched seven new products, including expanding into milk and white chocolate.

The redesign of the range has been undertaken by BrandOpus, which was also briefed to strengthen the brand identity and simplify communication.

The brand of cacaos chocolate was first highlighted by founder Willie Harcourt-Cooze through his Channel 4 documentaries Willy’s Wonky Chocolate Factory.

The expanded range includes Milk of the Gods, Hazelnut Raisin and Venezuelan Gold, each of which includes its own typography, developed by the agency, underneath the new identity for Willie’s Cacao.

Channel 4 Drum News London

Content created with:


Find out more

More from Channel 4

View all


Industry insights

View all
Add your own content +