Lakeland announced as sponsor of ITV1’s Countrywise Kitchen
ITV Commercial has announced that Lakeland is to become the new sponsor of ITV1’s Countrywise Kitchen.
The contract, negotiated by ITV Commercial and Boutique Media Communications, is for a broadcast and online sponsorship package.
Idents, created by CHS Creative, will feature the strapline “Celebrating Great British cooking, Countrywise Kitchen is sponsored by Lakeland, the home of creative kitchenware.”
Chris Moxon, Account Manager, ITV said: “We are delighted to welcome Lakeland to ITV for what will be their first sponsorship with us. We believe that Lakeland and Countrywise Kitchen are a perfect match as both are synonymous with quality and appeal to those with a sense of adventure.”
Tony Preedy, Marketing Director, Lakeland said: “Lakeland is the nation’s favourite kitchenware company with millions of happy customers nationwide. We’re delighted to be connected with Countrywise Kitchen as, like us, it celebrates all that is good about British cooking.”
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