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Krispy Kreme

Krispy Kreme UK unveils new campaign with Addiction


By The Drum Team, Editorial

March 6, 2012 | 2 min read

Krispy Kreme has unveiled a new a new print, outdoor and social media campaign with Addiction, featuring the strapline ‘Think inside the box’ and encouraging workers to buy a dozen box for their workplace.

Outdoor activity incorporates 4-sheet, 6-sheet, 48-sheet, 96-sheet and phone boxes across Manchester, as well as key mainline rail and underground stations being targeted in London.

Ads will run in regional press, including London Metro and the Manchester Evening News.

Paul Hamilton, managing partner at Addiction, said: “We've had a lot of fun with this new campaign, with bolder messaging and an engaging social media strategy that the entire workforce will be able to relate to.”

As part of the social media activity, a competition will run across Facebook and Twitter encouraging participants to post their favourite work disasters or triumphs, with the 12 best every day will win a dozen box for their office.

Judith Denby, chief marketing officer at Krispy Kreme UK, said: “We're delighted with the success of Addiction's campaigns to date, as they have enabled us to extend the brand communications regionally as well as across different channels, resulting in a healthy uplift in sales and brand saliency with customers.”

Krispy Kreme

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Addiction Worldwide

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