Bmi Pinterest

bmi offers lottery on Pinterest, with re-pinners getting chance to win free flights


By The Drum Team, Editorial

March 6, 2012 | 2 min read

Airline bmi has launched a game of chance on Pinterest, with those who re-pin up to six images from one of the five boards potentially having the chance to win free flights.

At the end of each week a number is chosen, with one user at random who chose that number winning a pair of return free flights to any bmi destination.

Stuart Beamish, marketing director at bmi, said: "We're always looking for different ways in which social channels can be used to bring the destinations we fly to, to life and Pinterest is a perfect place to do this.

“By running the Pinterest Lottery, we're hopefully not only giving Pinterest users ideas of where they might like to fly to, we're also injecting an element of fun and of chance into the promotion."

The airline is also hosting a #bmieditchallenge on Instagram, where photos of nine Spring Sale destinations uploaded with an invitation to edit them. Instagram users can view and vote on the finalists, with one winner being chosen on 10 March and receiving a pair of return business class flights to one of those nine cities.

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