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St Gemma’s Hospice creates new brand identity with Principles Agency


By The Drum Team | Editorial

March 5, 2012 | 2 min read

St Gemma’s Hospice has created and launched a new brand identity with Principles Agency, forming part of the agency’s ongoing community engagement programme.

Principles Agency carried out an in-depth research and consultation process before creating the brand identity, including sourcing opinions and views from key stakeholders such as the spiritual care and administration teams, consultants, fundraisers, social workers, senior nurses, trustees and volunteers.

Nicola Woodgate, communications manager for St Gemma’s, said: “Our existing brand has been in place since 2000. We felt that it had started to lack prominence, had become dated and more restrictive. We were really impressed with Principles Agency’s creative and sensitive approach towards the rebrand. The team was professional, sincere and insightful and had a good grasp of our needs from the outset.”

Chris Goodwin, managing director for Principles Agency, said: “It’s been fantastic to work with St Gemma’s on this important milestone. The new brand reflects the evolving nature of the hospice, yet fundamentally remains true to its ethos of meeting the physical, emotional and spiritual needs of patients and carers. We have a history of working closely with St Gemma's, and hope that our latest branding work will help the hospice to achieve greater standout and make a positive difference to the local community.”

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