By The Drum Team | Editorial

March 5, 2012 | 1 min read

The Scottish Government is running an ad campaign to increase the early detection of cancer rates by 25%, created by The Leith Agency, Carat and Consolidated.

The Leith Agency created the new 10 and 40 second TV adverts, urging people ‘Don’t get scared, get checked’, with media buying handled by Carat. PR activity by Consolidated will support the campaign.

The TV adverts will be supported by national radio activity, field events taking place in 70 locations throughout Scotland and materials in GP surgeries.

Jill Walker, team leader for health marketing at Scottish Government, said: “In the planning of this campaign our insight revealed that a staggering one in three people will develop some form of cancer during their lifetime. Not surprisingly, cancer is the number one public fear – ahead of debt, knife crime, Alzheimer’s disease and losing a job – therefore it is so important that those with symptoms don’t feel alone, know exactly what to do next and exactly where to go for help.”

Scottish Government Drum News Scotland

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The Leith Agency

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