Procter & Gamble (P&G)

Procter & Gamble unveil digital portion of ‘Thank you mum’ campaign in run up to Mother’s Day


By The Drum Team, Editorial

March 5, 2012 | 1 min read

Procter & Gamble has unveiled the digital portion of its ‘Thank you mum’ campaign, in the run up to Mother’s Day on 18 March.

The campaign offers those who thank their mother through the dedicated site a change to win tickets to the Olympic Games.

People are encouraged to upload a picture of video along with their message, which members of the public can then view, as well as a countdown to Mother’s Day.

Winners will receive four tickets to an event during the games, with the opportunity to get tickets for the opening or closing ceremonies.

Procter & Gamble (P&G)

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