Premier Foods is set to roll out a marketing campaign in May, including TV advertising, PR and sampling, in order to promote the Ambrosia rice snack pots range.
The new range includes Original Apple Strawberry Custard, Original Apple Strawberry Chocolate, and Light Rice Original flavours and will be available in different sizes.
Caroline Jary, Premier Foods' brand director for desserts, told Just Food: "Ambrosia is benefiting from its biggest ever investment this year.
"By launching this new range and communicating our "unbelievably good" messaging about Ambrosia rice's naturally low fat content, we anticipate a year of significant growth for Ambrosia."
Ambrosia was chosen as one of Premier Foods’ eight ‘power brands’ which will receive a marketing push.