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Helix Drum News London

Helix creates new brand identity with Smith & Milton


By The Drum Team | Editorial

March 5, 2012 | 1 min read

Helix, the London-based reinsurance asset collection expert, has unveiled a new brand with Smith & Milton, created to reinforce their track record of effectiveness.

The agency used a dog as a metaphor for how Helix finds assets trapped in London.

Nancie Vendette, head of marketing and sales, said: "The team at Smith & Milton understood exactly where we were coming from and where we were headed. They applied an extremely effective methodology to support us during this process. They were professional, creative and a pleasure to work with."

Helix Drum News London

Content created with:

Smith & Milton

Smith & Milton is a branding, design and communications group.

We believe only a consistent and compelling brand can generate business success, motivate employees and engage with customers.

Our clients choose us because our approach is built around their needs - to add sense and clarity to their brand, then deliver it in a powerful way, internally and externally.

Smith & Milton London is the brand expert with 30+ years of experience in defining brand difference and creating identities which bring it to life.

Smith & Milton Bristol is the brand design expert, establishing a 360° rapport with the target audience in whatever medium is appropriate.

Black & White is the integrated communications agency, experts in creative campaign planning and expression to business and consumer audiences.

We put the brand first and use it as the measure to ensure a powerful singular message is consistent from definition to campaign delivery.

Our clients include AXA, CBRE, Christie + Co, Econsultancy, English Heritage, Ginsters, Warburtons and Legal & General, for whom we won the 2012 DBA Design Effectiveness Grand Prix Award for the incredible results the brand has driven.

Smith & Milton Brand is Everything.

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