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UK Government VisitEngland London 2012 Olympics

Government expected to reveal £3m campaign promoting Olympic discounts


By The Drum Team | Editorial

March 5, 2012 | 2 min read

Culture Secretary Jeremy Hunt is expected to reveal a £3m TV campaign with VisitEngland on Wednesday, promoting 20.12% off certain venues as part of a push for ‘staycations’ this year.

Discounts are being funded by the industry for the scheme, which includes accommodation, entry prices for attractions and meals.

A dedicated website will be launched to allow tourists to take advantage of the discounts, which includes attractions such as the London Eye, before 9 September; when the Paralympic Games end.

Hunt said: “We will never have a year like 2012 to show the world that this is, quite simply, the most exciting, vibrant, cosmopolitan city on the planet.

“The inevitable moans and groans in the run up to an Olympics must not cloud the scale of the opportunity - including our biggest ever tourism marketing campaign to make sure we get a lasting benefit from being in the global spotlight.”

James Berresford, VisitEngland chief executive, told the Daily Mail: “2012 offers the tourism industry an unprecedented opportunity to grow domestic tourism by inspiring Britons to take a holiday at home.

“Spear-heading the promotion will be a high profile TV campaign and specially devised website offering discounted offers of 20.12% off or better.”

UK Government VisitEngland London 2012 Olympics

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