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Goodfellas

Goodfella to expand with Delizia range

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By The Drum Team, Editorial

March 5, 2012 | 1 min read

Frozen pizza brand Goodfella’s has extended its range with the launch of Delizia.

The seven-inch stonebaked pizza range has been released across varieties including; Chargrilled chicken, red peppers and pesto, Slow roasted tomato and mozzarella and Italian-style ham and caramelised onion.

It will be promoted through trade and consumer facing PR activity run by Cow PR, with a promotional price campaign beginning mid-March before later rising to its R.R.P of £2.99.

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