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The Sun Sun on Sunday Trinity Mirror

Estimated sales fall of 500,000 copies for second Sunday edition of The Sun

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By The Drum Team | Editorial

March 5, 2012 | 1 min read

The second edition of The Sun on Sunday is understood to have lost half-a-million sales, it has been reported.

The Guardian claims that the second edition of the Sunday edition of The Sun saw sales fall to around 2.6m.

The first edition, released last week, sold around 3.22m copies.

In a bid to offset losses, rival newspaper publisher Trinity Mirror cut the price of some of its publications to 50p, the same price as the Sunday edition of The Sun.

Owner Rupert Murdoch tweeted on Saturday to state that if the newspaper recorded a fall of only 15%, that would be considered ‘a great result’.

News International declined to comment at the time of writing.

The Sun Sun on Sunday Trinity Mirror

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