Cherry appointed marketing director UK & Ireland for Sony Mobile Communications

Sony Mobile Communications has announced the appointment of Catherine Cherry as marketing director UK & Ireland.

Cherry, who joined Sony Group in 2003, will be handed responsibility for the overall direction and strategy for the company’s mobile communications’ marketing efforts across the UK.

“It’s an extremely exciting time in our business ahead of our first Sony smartphone launch, with the Xperia S. In this rapidly changing market our aim is to give consumers what they need from a smartphone, while inspiring them to explore the new connected entertainment experiences Sony has to offer,” said Cherry.

Cherry was previously head of product management within Sony Ericsson for the UK team.

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