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By The Drum Team | Editorial

March 2, 2012 | 2 min read

A campaign to promote zeebox, which links social media and programme information to live TV viewing, has been unveiled by Mother.

Featuring three 30 second TV ads, the campaign features zeebox as TV’s new sidekick, with TV sulking because ‘little brother’ zeebox is getting all the attention.

This is Mother’s first campaign for the brand, and will break tomorrow during Sky’s Premiership coverage, before being rolled out across Sky’s primetime channels.

Ernesto Schmitt, co-Founder and CEO of zeebox, said: “We're delighted with Mother's work on zeebox: they delivered a unique campaign with distinctive tone of voice in just a handful weeks. Seeing TV and zeebox sit side by side on the therapists' sofa, exploring their relationship with each other, made for a brilliant concept - as well as some very funny ads."

Jacob Wright, strategist at Mother, added: “Social TV is a hideous buzzword and no doubt going to lead to all sorts of nonsense apps, services and websites over the next few months. zeebox isn’t one of them – it’s great fun, easy to use and genuinely makes watching TV better. As a brief, it was a joy to work on – an entrepreneurial client with big ambitions, and work that we hope will make Britain fall in love with zeebox.”

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