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Yorkshire restaurant brings in Robot-food for branding

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By The Drum Team | Editorial

March 2, 2012 | 2 min read

Robot-food, the Yorkshire based branding agency, has created the identity, menus, signage, point of sale material, packaging, uniforms and advertising for Headingly take away restaurant JP Bar.

The design features a three-colour palate consisting of vibrant green, old white and dark grey, with a focus heavy on typography and punchy communication aimed heavily at the young professional and student population.

This includes coffee cups emblazoned with “So hot right now!” and a variety of uniform T-shirt prints such as “Super Fresh – Boom!”

Key communication is combined with appetising food photography, art directed by the agency.

Robot-food is also working on a corporate website for the restaurant.

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