By Ishbel Macleod | PR and social media consultant

March 2, 2012 | 2 min read

Viking, the e-commerce and direct mail channel of Office Depot, is set to unveil a new TV ad campaign on Monday 5 March, voiced by DJ Chris Evans.

Created by Gratterpalm and featuring the strapline ‘all the inspiration your office needs’, the campaign focuses on product offers and the service proposition offered by Viking rather than the overall brand.

John O’Keeffe, commercial director for Office Depot UK and Ireland said: “Last year’s campaign, with its focus on introducing the new look and feel of the Viking brand was incredibly successful, and helped us reach an entirely new audience.

“The next stage for the Viking brand is to communicate the value for money message through highlighting the depth of our core product range and service proposition such as free next day delivery on order over £30 excl VAT.

“The products highlighted in the advert are all vital components of a busy, productive and successful small business and the various elements of our service proposition are aimed at making doing business with Viking as simple as possible.”

The ad will air across Channel 5, Film 4 and More 4, ITV2 and Living throughout March.

Viking Retail Drum News

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