US homecare brand BISSELL hires Refinery for UK marketing drive


By The Drum Team, Editorial

March 2, 2012 | 1 min read

US brand BISSELL Homecare has appointed Manchester-based Refinery as its lead marketing agency as it embarks on a sales drive in the UK and Europe.

BISSELL produces and sells vacuum cleaners, sweepers, carpet-cleaning machines, steam and bare floor cleaners and cleaning consumables.

Refinery was appointed following work on BISSELL’s first branding and packaging project for the UK market and has been tasked with developing a new brand positioning, merchandising, POS, seasonal, tactical and promotional offers, branded catalogue pages, packaging and literature.

Alexandra Carr, brand and communications manager at BISSELL Homecare, said: "In addition to helping us create a more credible presence for the brand across all consumer touchpoints, Refinery will support in the promotion of key product ranges and introduction of new sub-brands.”


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