Thorntons range of 1p Easter eggs are being promoted via outdoor advertising by Mobile Money Network, using its instant mobile checkout Simply Tap to allow users to buy the eggs.
Users can download Simply Tap from the Apple App Store or Android Market, which then allows them to take a photo of the desired product or scan the related QR code through the Simply Tap app and instantly purchase it with a single tap on their mobile phone.
Matt King, head of Thorntons Direct said: “Mobile payments have a significant future within the Thorntons business. Buying chocolate has always been about a mix of excitement and impulse so the Simply Tap service lends itself well to this. It complements all of our existing sales channels and adds punch and measurable impact to any communication with customers.”
John Milliken, managing director of MMN, said: “Image recognition and transactional QR codes will allow retailers to convert more sales, and significantly increase revenue by turning every communication with the customer into a transaction opportunity.
“For the consumer, the benefit lies in allowing them to buy the products they want, when they want them, in one quick, safe and easy step. That could be when they pass a billboard on the bus in the morning, when they are using Facebook or when they are reading a magazine. ”