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Pink Chillies hires Punch Communications for PR and social media

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By The Drum Team | Editorial

March 2, 2012 | 1 min read

Pink Chillies, a new brand which sells a range of elephant gifts, has appointed Punch Communications to handle its consumer PR and social media.

Pink Chillies launched late 2011 with elephant characters Aditi and Etana featured on a range of products such as tote bags, stationery, badges and compact mirrors.

The company donates 10 percent of the profit from the sales of its products to help ‘Tusk’ - a Dorset-based charity that supports African elephants, their habitat and the challenges they face - and London-based charity ‘The Elephant Family,’ which is the UK's biggest funder for the endangered Asian elephant.

Punch Communications account director Georgina Dunkley said: "Working with and launching any new brand is always a welcome challenge. With a plentiful pipeline of new products and characters coming to the range this year and already a core following of fans of all ages, Pink Chillies has the potential to become a household name."

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