Edgardo Frias named as new MediaCom Mexico chief
MediaCom Mexico have announced that Edgardo Frias, former senior group director of Starcom Mexico, will become their new CEO with effect from March 12.
Frias will assume control from Sergio Cabrera who is vacating the post of COO, a role he has held for two years, to become the head of pricing at GroupM.
Speaking of his appointment Frias said: “MediaCom’s ambitious plans for Mexico are hugely exciting. I am looking forward to working with such a strong team and am confident that we can build on the strong foundations that Sergio has put in place.”
Fernando Emilio Silva, the newly appointed CEO of MediaCom Latin America, said: “Edgardo is a real expert in all media-related issues and has very strong negotiation skills. He is universally respected by clients, the media and his team, and has an attitude that fits perfectly with our ‘People first, better results’ philosophy. I am excited about this appointment.”
In the past 12 months MediaCom has signed up several high profile advertisers in latin America; including Fox TV, Bayer, Electrolux and Revlon.