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The Drum 2 March 2012: Subscribers can download a PDF of the latest issue here


By The Drum Team, Editorial

March 2, 2012 | 2 min read

Subscribers: download your copy of the latest issue of The Drum for free here.

Emerging CompaniesIn the latest issue The Drum identifies the most promising young marketing and design agencies to have emerged in the past two years. We take a look at some of their most recent projects and discuss the challenges that come with launching a business and the secrets of their success so far.The Future of Retail The Drum takes a look at some of the technologies available to UK retailers, and asks if they are doing enough to stay on board the wave of current trends. We speak to Claire Maslen, senior manager - market development at O2 Money, about the role of mobile in general and NFC in particular in the future of retail, and look at five retailers blazing the trail with their innovation in technology.The Works - The latest creative campaignsIn this issue we look at some of the latest creative work, including:
  • GP Wolffe’s brand identity and beer label for the Bill McLaren Foundation
  • Gorillaz illustrator Jamie Hewlett’s new logo design for this year’s Teenage Cancer Trust concerts at the Royal Albert Hall.
  • Glad’s identity for Brass Developments
  • Ben O’ Brian’s artwork for ART V CANCER

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