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Addiction win UKTV idents pitch

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By John Glenday | Reporter

March 2, 2012 | 1 min read

Addiction London has been appointed by UKTV to develop a series of idents for its Home TV channel as part of the lifestyle channels association with Aviva.

Simon Amster, Creative Director at Addiction London, said: “With our extensive experience in this area, with our understanding of the need not to re-invent the brand but to evolve it, and also because of our understanding of a brand like Aviva and how they would want their brand to be associated, we feel we are well placed to bring the Home channel proposition to life.”

Clare Laycock, General Manager at UKTV, said: “These idents will help us to refresh our on-air look and feel to sit more in line with our brand essence and showcase our fantastic new partnership with Aviva.”

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