Addiction win UKTV idents pitch

Addiction London has been appointed by UKTV to develop a series of idents for its Home TV channel as part of the lifestyle channels association with Aviva.

Simon Amster, Creative Director at Addiction London, said: “With our extensive experience in this area, with our understanding of the need not to re-invent the brand but to evolve it, and also because of our understanding of a brand like Aviva and how they would want their brand to be associated, we feel we are well placed to bring the Home channel proposition to life.”