Vodafone, Sky and Argos among Performance Marketing Awards shortlist


By The Drum Team, Editorial

March 1, 2012 | 6 min read

Campaigns for the likes of Sky, O2 and Virgin Media are among those shortlisted for this year's Performance Marketing Awards.

The growing rise in mobile commerce is reflected in the e-commerce shortlist which includes Argos, Figleaves, The Body Shop, White Stuff and Debenhams.

And the search category is dominated by big brands with Vodafone, flybe, Halifax, Mac, Microsoft, Europcar and Boots all going head to head.

The Performance Marketing Awards take place on 15 May at the Grosvenor House Hotel in London.

They will be judged by marketers from American Express, Tesco and Google among others.

You can see the shortlist in full below.

Full Shortlist

Publisher Innovation

• Broadbandchoices.co.uk – Sky Winter Promotion

• InvisibleHand

• Savoo

• vouchercloud

Advertiser Innovation

• Affiliate Window for RAC

• MCHI for TalkTalk

• MEC for Everything Everywhere (was Orange)

• Webgains & The Gift Experience

• ZenithOptimedia for B&Q

Network Innovation

• Affiliate Window for Affiliate Window CTS

• Affiliate Window for Compliance

• Affiliate Window for Vertical Specialists

• OMG for OMG Rewards

• RevenueWire for CallStream

Best use of Data

• 7thingsmedia for Affiliate Manager Plus

• Affiliate Window for Sky

• Affiliate Window with Quidco and RAC

• Churchill Insurance (with Quidco and OMG)

• Digital Window – The Strategy Team

• myThings for Littlewoods

Best 3rd Party Application

• Aimia Inc for Nectar

• Commission Junction for Ad Genie

• InvisibleHand

• ROEYE for eBay

• Skimlinks

• Ve Interactive

Best New Entrant

• 7thingsmedia for Ideal World

• Affiliate Window for Zalando

• Linking Mobile

• Performance Horizon Group

• Promocodes

Best Agency

• 7thingsmedia

• Affiliate Window for the Affiliate Window Agency Team

• Arena Media

• Lbi Bigmouthmedia


• Starcom MediaVest

Best use of Affiliate Marketing as part of a Multi Channel Campaign

• Affiliate Window for Sky

• Aimia Inc for Nectar

• Commission Junction for FlyBMI

• Fifty6 for Virgin Media

• TradeDoubler for Jessops

• Vouchercloud for White Stuff

• Vouchercodes.co.uk for New Look

Best Search Campaign

• Carat for Vodafone

• Found. for flybe

• MEC for Halifax

• Net Media Planet for Mac / Microsoft

• Starcom MediaVest for Europcar

• Vouchercodes.co.uk for Boots

Best Lead Generation Campaign

• 7thingsmedia for Secret Sales

• Arena Media for RED Instructor Training

• iProspect for Acuvue

• Mindshare for Mazda

• ValueClick Media for Canderel

Best use of Social Media

• Affiliate Window for The Hut Group

• NHS Blood and Transplant

Best use of Mobile

• Commission Junction for Argos

• Linking Mobile

• Quidco for Quidco Mobile

• TradeDoubler for Figleaves

• TradeDoubler for The Body Shop

Best use of Email

• Aimia Inc for Nectar

• Azam Marketing

• Freemax Media for Aunt Bessie’s

• Freemax Media for Broadband Genie

• SaleCycle

• Vouchercodes.co.uk for The Body Shop

Best Consumer Targeting Campaign

• 7thingsmedia for Agent Provocateur

• Affiliate Window for TalkTalk

• Criteo for Total Jobs

• Mediaplex (ValueClick) for Doctors without Borders

• Merchenta for Virgin Balloons

• ZenithOptimedia for B&Q

Best Managed Affiliate Programme

• 7thingsmedia for Ted Baker

• Affiliate Window for Debenhams

• Affiliate Window for LOVEFiLM

• Affiliate Window for O2

• Affiliate Window for Sky

• Affilinet for Matalan

• LinkShare for The White Company

• MEC for Everything Everywhere

• TradeDoubler for The Body Shop

• TradeDoubler for Tesco

International Excellence Award

• 7thingsmedia for 7thingsmedia and friends

• LinkShare for NET-A-PORTER

• Neo@Ogilvy for Sony

• Skimlinks

• TradeDoubler for Aer Lingus

• Ve Interactive

Hotshot Rising Star Award

• Adam Bullock from Top Cashback

• Andrew Chung from Twentysix Digital

• Chris Bishop from 7thingsmedia

• Chris Worthy from ROEYE

• Graham Jenner from Top Cashback

• James Little from Top Cashback

• Matt Swan from Affiliate Window

• Pete Newman from Found.

• Rakhee Jogiax from LinkShare

• Stephanie Small from Neo@Ogilvy


Best Finance Advertiser

• Affiliate Window for RAC

• Arena Media for Legal & General

• LV=

• Neo@Ogilvy for AMEX

Best Finance Publisher

• Azam Marketing

• Found. for Post Office

Best Retail Advertiser

• Affiliate Window for Phase Eight

• Affilinet for Debenhams

• ASOS for ASOS Fashion Finder

• Commission Junction for Argos

• LinkShare for Oasis

Best Retail Publisher

• Aimia Inc for Nectar Fashion

• Found. for Maplin

• InvisibleHand

• Top Cashback

• vouchercloud for White Stuff

• Vouchercodes.co.uk

Best Travel Advertiser

• Affilinet for Virgin Atlantic

• Lbi Bigmouthmedia & Best Western

• ValueClick for Commission Junction & Thistle

• ValueClick for Commission Junction & TUI

Best Travel Publisher

• Found. for Handpicked hotels

• InvisibleHand

Best Technology & Telecoms Advertiser

• Affiliate Window for BSkyB

• Affiliate Window for Vodafone

• Affiliate Window & buy.at for Carphone Warehouse

• Affiliate Window & buy.at for O2

• MEC for T-Mobile

• TradeDoubler for BT

Best Technology & Telecoms Publisher

• Broadbandchoices.co.uk

• uSwitch

Best Casino & Gaming Advertiser

• Dublinbet

• ValueClick for Commission Junction & Paddy Power


Best Publisher Support

• Digital Window (Affiliate Window)

• LinkShare

• TradeDoubler

Best Advertiser Support

• Affilinet

• Digital Window (Affiliate Window)

• LinkShare

• TradeDoubler

Publisher’s Choice of Network

The publisher community can choose their favourite network from 26 Affiliate Networks operating within the UK. To place your vote, visit affiliates4u.com/performance-marketing-awards/


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