St Ives Group hires Logie as strategic marketing director


By The Drum Team, Editorial

March 1, 2012 | 1 min read

Marketing services company St Ives Group has appointed Scott Logie as strategic marketing director.

Logie is the chair of the Direct Marketing Association and was previously managing director and strategy director at Occam.

Before that he spent six years at Bank of Scotland where he set up its Customer Knowledge department and ultimately become responsible for all of the bank's data management.

In his new position, Logie will be responsible for driving new business within retail, publishing and commercial markets and "ensuring clients are offered a fully integrated marketing solution and return on investment".

"I am excited to enter this new role and to lead and develop the St Ives Group through my collective experiences," he said.


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