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By The Drum Team | Editorial

March 1, 2012 | 2 min read

The Scottish Government has unveiled videos from celebrities such as Makar Liz Lochhead, design duo Bebaroque and cashmere entrepreneur Belinda Robertson, as part of the 2012 Year of Creative Scotland celebrations.

Created by The Leith Agency, posters of the celebrities, featuring ‘expressions of their creative inspirations’, will appear in Scotland’s six largest airports: Glasgow, Edinburgh, Prestwick, Dundee, Inverness and Aberdeen.

Fiona Hyslop, Cabinet Secretary for Culture and External Affairs, said: “Scotland is a creative and innovative nation that boasts an amazing array of talent - from award-winning directors and writers, to cutting-edge fashion designers, internationally renowned visual artists, chefs, musicians and architects.

“Starting today and in the Year of Creative Scotland, this campaign will give visitors a warm welcome to our country and encourage everyone from home and abroad to celebrate and take part in Scotland’s creative ingenuity, which is truly one of our nation’s most precious resources.

“As one of the first things that people will see upon arriving on Scottish soil, this series will highlight Scotland as a creatively dynamic country, with a world class cultural offering. I’d like to thank our creative Scots for giving their time to support this initiative.”

The new ads also allow people to engage with the Year of Creative Scotland through Facebook, where both Scots and visitors can say what inspires them about Scotland.

Kenneth Fowler, director of communications and external relations at Creative Scotland, added: "This campaign is a welcome, high profile addition to all of the work going on around the Year of Creative Scotland and complements the promotion that VisitScotland are doing nationally and internationally, as well as the work that we at Creative Scotland are doing with our home grown artists and audiences. It's also great to see well-known creative figures endorsing what is a pivotal year for arts and culture in Scotland."

In addition, Stripe Communications is on board to support with campaign media relations.

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