SB Studio cooks up branding for new pizza chain


By The Drum Team, Editorial

March 1, 2012 | 1 min read

SB Studio has created the branding for new pizzeria chain Baffito's.

The design agency produced the menus, website, uniforms and signage and also created large-scale illustrations featured throughout the restaurant.

The first Baffito's opened in Warrington at the end of February.

Benji Holroyd, director of SB Studio, said: "The Baffito's project involved combining its identity such as the choice of graphics, voice, character, brand guidelines and interior design to produce a clearly identifiable look that reflects the values of the brand.

“We wanted to generate a look and feel that would build customer loyalty and contribute to Baffito's comfortable, relaxed atmosphere – one that appeals to families as well as couples and groups of friends looking for extra good food and creates a memorable experience.”

SB Studio worked with a pool of collaborators on the project including architects R2A, which created the interiors, and New York-based Joel Holland, who helped illustrate the Baffito's brand story.

Photographer Dan Kenyon director a series of photoshoots.


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