SB Studio cooks up branding for new pizza chain
SB Studio has created the branding for new pizzeria chain Baffito's.
The design agency produced the menus, website, uniforms and signage and also created large-scale illustrations featured throughout the restaurant.
The first Baffito's opened in Warrington at the end of February.
Benji Holroyd, director of SB Studio, said: "The Baffito's project involved combining its identity such as the choice of graphics, voice, character, brand guidelines and interior design to produce a clearly identifiable look that reflects the values of the brand.
“We wanted to generate a look and feel that would build customer loyalty and contribute to Baffito's comfortable, relaxed atmosphere – one that appeals to families as well as couples and groups of friends looking for extra good food and creates a memorable experience.”
SB Studio worked with a pool of collaborators on the project including architects R2A, which created the interiors, and New York-based Joel Holland, who helped illustrate the Baffito's brand story.
Photographer Dan Kenyon director a series of photoshoots.