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By The Drum Team | Editorial

March 1, 2012 | 1 min read

Principles Agency has created a new TV ad for JD Williams fashion brand Fifty Plus.

The 30-second ad, promoting the brand's spring/summer range, will be seen on ITV regional channels, Sky and Daybreak until the end of June.

Clare Stubbs, senior account manager at Principles Agency, said: “We have enjoyed a long relationship with JD Williams over which time we have built a comprehensive understanding of their brands including Fifty Plus.

"The new Fifty Plus ad aims to generate direct response for the new season’s versatile collection through both catalogue and website channels."