Principles Agency creates Fifty Plus TV ad
Principles Agency has created a new TV ad for JD Williams fashion brand Fifty Plus.
The 30-second ad, promoting the brand's spring/summer range, will be seen on ITV regional channels, Sky and Daybreak until the end of June.
Clare Stubbs, senior account manager at Principles Agency, said: “We have enjoyed a long relationship with JD Williams over which time we have built a comprehensive understanding of their brands including Fifty Plus.
"The new Fifty Plus ad aims to generate direct response for the new season’s versatile collection through both catalogue and website channels."