The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Lucozade Energy launches festivals campaign

Author

By The Drum Team, Editorial

March 1, 2012 | 1 min read

Lucozade Energy is today launching a new marketing campaign offering customers the chance to win tickets to some of the summer's biggest music festivals.

Created by Billington Cartmell, the Win a Festival Road Trip campaign features five limited edition bottles promoting the V Festival, T in the Park, Latitude, Global Gathering and Beach Break Live.

The brand will be giving music fans the chance to win tickets to each of these festivals and chauffer-driven transport in a reconditioned VW camper van.

The £2m campaign will include outdoor creative, digital, sampling and experiential activity at all of the festivals. It will run alongside a three month radio partnership with Kiss FM starting in March.

“We are proud to be partnering with well-established festivals such as V Festival and T in the Park," said Matt. These platforms provide the perfect opportunity to reach a wide range of consumers and inject excitement and consumer relevance into the brand, commented Matt McKie, senior brand manager at Lucozade Energy.

Trending

Industry insights

View all
Add your own content +