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By The Drum Team | Editorial

March 1, 2012 | 2 min read

Kwik Fit is today launching a new campaign, created by DDB UK, with six TV and six radio executions to run.

The light-hearted ads show satisfied customers who thinks it’s their friendship with a Kwik FitcCentre manager that has led to the deal on car maintenance – with one café worker thinking it’s the extra bacon she puts in the Kwik Fit worker’s sandwiches that got her the rate she is on.

Patrick McClelland, creative director at DDB UK, said: “Our aim was to create a really hard working price-led campaign for Kwik Fit, while still maintaining the brand’s humorous and charming tone of voice.”

Using the tagline ‘They’re not mate’s rates, they’re simply great rates’, this campaign replaces the previous ‘You’ll be amazed at what we do’ campaign, which aimed to raise awareness of Kwik Fit’s wider product offering.

Roger Griggs, communications director of Kwik Fit, said: “With 670 centres across the UK, Kwik Fit has the national coverage to offer great discounts on new tyres and MOTs to everyone. This campaign not only positions Kwik Fit as great value for the rates we offer. It also shows the openness and honesty of our customer service.”

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