Ilford appoints Code for global web brief


By The Drum Team | Editorial

March 1, 2012 | 2 min read

Photographic products company Ilford Imaging has appointed Code Computerlove to design and build its new website.

The Swiss firm's history spans over 130 years and it is now wants a new website to drive brand awareness and win over a new generation of users.

Manchester-based Code was appointed following a three-way competitive pitch and beat off competition from a US and Swiss agency to bring the work to the UK.

Jane Dixon, director of global marketing at Ilford, said: "A key objective for the website revamp is to help showcase Ilford as an innovative, forward thinking company whilst also driving sales and brand awareness in our core markets by promoting the benefits of our product range and strong heritage.

"We’re also keen to embrace the latest digital marketing techniques to better communicate with our audiences."

Rob Jones, client services director at Code, added: "The site needs to appeal to a diverse, global audience and showcase a wide range of products and services.

An English version will be released first with the roll out of multi-lingual versions soon after. An easy to use Umbraco CMS system will enable us to easily create the different language variations, in French and German as well as other languages moving forward.

”We will also be integrating social media elements into the site to increase brand visibility and support the growth of its existing communities.”


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