Business Stream appoints Union Direct to handle direct marketing
Business Stream, a wholly-owned subsidiary of Scottish Water, has appointed Union Direct to handle all its direct marketing requirements.
Union Direct, the direct response arm of The Union, has been asked to build engagement with the business audience in Scotland together with any appropriate internal communications associated with this work.
Kate Bremner, head of marketing for Business Stream, said: “We were looking for a fresh and dynamic approach both from a strategic and creative perspective. Union Direct delivered a new, innovative way of approaching our brand.”
Karen Andre, business development director at Union Direct, added: “We’re delighted to be working with Business Stream. It’s an exciting time in their industry with lots of opportunity for a progressive business like Business Stream. Taking their brand forward and achieving real stand-out with our creative work will be our focus in the months ahead.”
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