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AOL Money completes executive redesign following lovemoney and The Motley Fool partnerships

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By The Drum Team, Editorial

March 1, 2012 | 2 min read

AOL Money has today announced an enhanced version of the personal finance site, with a fully integrated price comparison hub in partnership with lovemoney.com and an investing platform powered by The Motley Fool.

Tom Flack, managing editor of finance at AOL UK, said: “Our readers are smart when it comes to their finances and AOL Money aims to equip them with the tools they need to make the most informed decisions– whether they are looking to spend, save, or invest. These latest partnerships with lovemoney.com and The Motley Fool bring together a complete range of services and expertise, making AOL a one-stop shop for today’s money-savvy consumers.”

As part of the partnerships, two new features on the site are: AOL Compare, a price comparison website in partnership with lovemoney.com, featuring an array of integrated widgets, tips and tools allowing users to consider and purchase 11 financial products, including credit cards, mortgages and insurance; and Investing with The Motley Fool, a fully-fledged partnership with the leading investing site, featuring new quotes pages, portfolio tools and analysis.

Noel Penzer, MD of AOL Huffington Post Media Group UK, said: “Content continues to be the key driver of our strategy and through these partnerships we are enhancing the AOL Money user’s experience with tools to deliver a first-in-class web experience as well as giving brands the opportunity to interact with an even more engaged audience.”

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