10 Yetis scores brief with sports TV app Squawka


By The Drum Team, Editorial

March 1, 2012 | 2 min read

10 Yetis PR Agency has been appointed to handle the UK launch of Squawka, a sports TV companion app.

Squawka, which is in the final stages of development, will be free to use and aimed initially at football fans when it launches in June.

Its makers say it will provide football fans with "every playing statistic they could hope for, along with information and conversation all in one place".

Twitter and Facebook integration will enable users to track the conversation surrounding football matches and players from different leagues all in one place, alongside team news, lines ups, live action and analysis, results and latest in-play odds.

Ahead of the launch of the Squawka app, which will tie in with the start of the 2012 UEFA European Football Championships, 10 Yetis will aim to raise awareness of the Squawka Player Ratings Algorithm that immediately assigns scores to each football player on over two million possible in-game actions.

A social media campaign has also been devised for Squawka by 10 Yetis’ sister company, A Social Media Agency, which will aim to build a Squawka community on Twitter and Facebook.

Andy Barr, managing director at 10 Yetis, said: "There is so much we can do from a PR point of view thanks to the funky Squawka Player Ratings Algorithm and the incredible statistics it can throw up, so ideas are thankfully easy to come by for this campaign."


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