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Twitter to put promotional tweets in mobile app timelines


By The Drum Team, Editorial

February 29, 2012 | 1 min read

Twitter has announced that is it going to put Promoted Tweets in the timeline of its Android and iPhone apps.

The system will be tested with a handful of users before being rolled out, with advertisers to get the web and mobile based promoted tweets as one package, instead of being sold separately.

Twitter has said "This will help ensure that people see important Tweets from the brands they care about."

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