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Facebook announces updates for brand pages


By Ishbel Macleod | PR and social media consultant

February 29, 2012 | 2 min read

Facebook has today revealed several updates for brand pages, with the aim of helping business and organizations share their stories through milestones – the brand Timeline - and connect with people.

The changes will allow organisations to post a cover photo at the top of their page, as well as being able to ‘pin’ a story for up to a week at the top of the page, and allowing page administrators access to a log of their Page activity, including tools to easily highlight, hide or delete posts and change the date of a post.

Some pages which have already been redeveloped include Manchester United, Walmart, Dove, Burberry and The New York Times.

Richard Arnold, Manchester United’s commercial director, said: “Manchester United is proud to be one of the first global brands launching a new Facebook Page. We are committed to launching innovative digital services that enable our fans to get closer to the club and our new Facebook Page is an exciting example of these efforts.

“Manchester United has 134 years of history and being able to record those emotive and memorable moments is important to us. The Facebook Page enables the Club to showcase its history in an engaging way and deepens the direct connection with our family of fans. We hope that our supporters will enjoy the experience of being able to look back over time to relive momentous Manchester United events and their interactions with the Club.”

Admins for brand and organisation pages will have until 30 March to finalise their new page design.

A product guide by Facebook on what the changes are can be found here and an FAQ guide can be found here.

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