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Dementia charity Avante Care and Support unveils bus campaign with Transport Media

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By The Drum Team | Editorial

February 29, 2012 | 2 min read

Avante Care and Support, a dementia charity based across Kent and South East England, has unveiled a bus rear campaign with Transport Media.

Featuring the strapline ‘Most days Jenny feels lost’, the twelve week campaign will cover Chatham, Gillingham, Herne bay and the City of Canterbury to target local families and carers.

Lyndsay Hopper, marketing manager at Avante Partnership said that bus advertising was “the most cost effective and creative way possible” to raise awareness.

She added: “The campaign has been put in place to raise awareness of Avante Care and Support. There are estimated 683,597 people currently living with dementia in the UK and it is important that people know where to turn for any support or care that is required. By advertising in this way it ensures our profile is constantly raised in the areas that we operate in and more.”

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