Aurasma unveil augmented reality mobile software
Aurasma, a provider of augmented reality services, has unveiled a new feature which allows brand partners to deliver live web updates augmented into the real world.
Demoing the product at the Mobile World Congress tech event in Barcelona the team showed how anything from print to places can now be overlayed with real time information such as Twitter feeds and share prices.
Available as a free app for both iOS and Android devices Aurasma employs image and pattern recognition algorithms to recognise objects and images in the real world. It then overlays related interactive digital content over these images.
James Loxam, Chief Technology Officer at Aurasma said: "Integrating live web updates into the platform allows partners to deliver up to the minute content within an "Aura" - our name for when the physical and virtual worlds merge.
"This feature, powered by HTML 5, adds a new, real-time dimension to the augmented Aurasma experience and opens up a host of new use-cases - we're looking forward to seeing how our partners innovate around it."