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affilinet to deliver online partner marketing programme for Thomas Cook

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By The Drum Team, Editorial

February 29, 2012 | 2 min read

Performance marketing company affilinet has today announced its appointment by Thomas Cook to consolidate the company’s online partner marketing activities across Europe.

Having developed its online expansion globally through tactical acquisitions, the travel group is looking to consolidate its European partner marketing programme from 11 providers to one across key European markets, enhancing current relationships with affilinet in Germany and the Netherlands.

The business elected to consolidate this network down to one partner for the United Kingdom, France, Germany and the Netherlands, as well as launching partner marketing activity in Austria and Switzerland.

Louise Mullock, group sales and marketing director at thomascook.com said: “The robust strategy and strong operational capability that affilinet offered was a key factor in the decision to select them. We were impressed by their professionalism and presence across key markets. Their singular platform will enable us to achieve operational efficiencies and reach a larger partner base."

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