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Warburton's agency Realtime:UK to outline future for CGI in brand building


By Richard Draycott | Managing Director

February 28, 2012 | 3 min read

Leading CGI and digital animation agency Realtime:UK is to host a webinar in conjunction with MiNetwork next month in which they will discuss how they used CGI to help build the online presence and interaction for brands such as Warburtons, Aston Martin and Sony.

CGI is becoming increasingly popular as brands are moving increasingly towards producing original content that is compelling and interactive, which they hope will engender empathy, trust and a closer connection with their audiences. In this webinar Realtime:UK will outline the huge impact Computer Generated Content (CGC) can have on a brand’s website and ultimately how it can influence a person’s decision making process.

Tony Prosser, managing director of Realtime:UK, said: “Recently we have witnessed numerous brands using styles of CG animation for TV commercials, such as Twinings, Seven-Seas and Coca-Cola. Visual imagery we know can itself stimulate the human emotion and potentially influence a person’s decision making process. But what if the content could take that person beyond the one-way communication of a TV commercial? What if that imagery could be interacted with, shared and saved? This would deliver a much more immersive and two-way interaction with the user, which is not possible in reality. And what if you as a brand can gain invaluable insight into consumer behaviour whilst they’re interacting with that content? Therein lies the real benefits and return for a brand."

This webinar will talk about how CGI can help brands get closer to their customers by gaining a closer understanding of their behaviour and choices, which in turn can influence future direction regarding marketing and communications, and will feature live demonstrations of how brands such as Warburtons, Sony and Microsoft are using CGI.

Realtime:UK has also recently released a film which extols the virtues of and opportunities for brands using CGI technologieswhich can be less time consuming to create and more cost efficient.

The FREE webinar takes place on Friday 9th March at 3pm.

To register for this FREE webinar please click here

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