Smokefree South West launches Plain Packs Protect campaign against tobacco packaging

By The Drum Team | Staff Writer

Bray Leino


Smokefree South West article

February 28, 2012 | 2 min read

A plain cigarette packaging campaign has begun to run from Smokefree South West to raise awareness of what the organisation claims is the impact that tobacco packaging has on attracting smokers.

The ‘Plain Packs Protect’ campaign, developed by Bray Leino, will aim to raise public awareness of the issue and gain support for the Government consultation on the matter, set to take place in the coming months.

The campaign will run across outdoor, social media, roadshow events and online through the development of a campaign website.

Also involved in the campaign were a group of charities, including The British Heart Foundation and Cancer Research UK.

Kate Knight, head of social marketing and communications for Smokefree South West, said: “Smoking is the leading cause of preventable death in the UK and kills over 8000 people every year in the South West. Through our work tackling tobacco harm, and now our world leading Plain Packaging campaign, we aim to reduce smoking prevalence and the unnecessary suffering it causes. We have an established and successful working relationship with the team at Bray Leino, who have been an integral part of driving the creative elements, strategy and engagement messages around the plain packaging campaign, demonstrating and delivering behavioural change.”

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The campaign will run until the end of May.

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